Landing page design company in Delhi

Because a homepage is built to serve every visitor and therefore serves none of them precisely, and because Google's Quality Score measures relevance between the search term, the ad and the page. A weak match means you pay more per click for the same position, so the homepage is costing you money before it loses a single conversion. A dedicated page that echoes the query and delivers exactly what the ad promised is usually the cheapest improvement available to a Delhi ad account.

The fewest your sales process genuinely needs to qualify a lead. Every additional field reduces completion, so the question is not what would be useful to know but what is required before someone can act on the enquiry. For most Delhi B2B campaigns that is name, phone and one qualifying question. Everything else can be collected on the call, where it costs you nothing.

Usually not, and trying to make them do both makes them worse at both. A campaign landing page converts traffic you are paying for and is measured on cost per acquisition. Content built to rank organically has different requirements: depth, internal linking, and answers to questions the searcher has before they are ready to buy. Where a page genuinely needs to do both, it is worth saying so upfront because the design changes.

A single well-built campaign page typically runs Rs 20,000 to Rs 60,000 depending on how much copy, design and custom functionality it needs, plus 18% GST. A set of variants for testing costs less per page after the first because the structure is reused. If you are running meaningful ad spend, the page usually pays for itself through improved Quality Score and conversion rate faster than the invoice clears.

Yes, with a caveat about traffic volume. A/B testing needs enough conversions to reach significance, and many Delhi campaigns do not have the volume for a clean test within a sensible timeframe. Below that threshold you are better served by applying known good practice than by running underpowered tests and acting on noise. I will tell you which situation your traffic puts you in rather than selling a testing programme regardless.

Search strategy including where paid belongs is part of what I do, and I will build and manage campaigns where that is the right move. The landing page work stands on its own though, and plenty of clients have an agency running media and just need pages that convert what the media buys. Those two arrangements are scoped separately so you are not obliged to move your ad management to get better pages.