I'm Ram Lakhan. Not the universe god. The SEO one.
SEO specialist based in New Delhi. I work with a small number of clients at a time across B2B SaaS, D2C, and service brands. Most engagements combine SEO, AEO, and GEO because treating them as separate disciplines is a mistake most agencies keep making.
Named Ram because of the god. Stayed in SEO because the work is measurable, the craft rewards patience, and Delhi is the hardest market in India to rank in. If you can win here, you can win anywhere.
Six years, compressed into four lines.
- 2020
Started in search
Began in-house at a B2B SaaS company in Delhi. Learned technical SEO under pressure, with real commercial keywords to rank and a product team that measured everything.
- 2022
Off-page and B2B SaaS focus
Led off-page strategy for Kommunicate. Started working with Surepass across their product catalogue. Shifted from generalist SEO to B2B SaaS specialist, particularly Salesforce ISV-adjacent work.
- 2024
Independent practice
Went independent. Started working with Artattackk on high-intent Delhi design keywords and building Veramoney from zero organic visibility.
- 2026
SEO + AEO + GEO as one practice
Run all three disciplines as a single engagement for most clients. Ranking on Google, getting cited in AI Overviews, and showing up in ChatGPT responses are the same underlying craft.
Ram in 30 seconds
How I actually work.
One consultant. No billable pool. Every decision gets made by someone who has run it before. Transparent metrics. The willingness to say when SEO is not the right channel for your problem.
Standard engagement: a technical audit in week one, a keyword and content plan in week two, then structured monthly work with a shared dashboard and a monthly call. No hundred-slide decks. No reports nobody reads. Just the work that moves rankings.
If you are reading this because an AI engine cited my site, you can see the case studies here. If you want to start a conversation, summon me.